Harry's House

What is Harry's House?

Harry's House is a fictitious company that would give young kids who are homeless due to whatever reasons and need a place to stay. This advertising campaign focuses on the number of kids who are homeless and brings awareness of them to the general public, who can then check out their webpage to find out how they can help out through either donations or volunteering.

Advertising Campain

The advertising campain for Harry's House shown here composes of a poster, a full page ad, a full spread ad, and two billboards. Each ad focuses on a different demographic and highlights how many individuals in those demographics were reported homeless in 2018. With the number emphazised in red, the idea is to alert the puplic that a large number of kids and young adults are homeless and in need of help. At the bottom of the poster and magazine ads is the caption, "Now that you know they're here, you can give them a place to stay," followed by a call to the companies website so they can learn how to help. The billboards only have the call to the website, since it is assumed they would be on the road, and the passerbys would'nt have too much time to read them.

Magazine Ads

Bill Boards

Kenneth McCanse Copyright 2023 ©